The brief was to create a denim brand identity, for Diesel, including pocket design, rivets, buttons, swing tags and pocket labels, in addition to a t-shirt design for the brand.


‘Diesel Women’ is based on history’s greatest women with the idea that each style of jean is attached to a unique female icon that has achieved something remarkable and is as a positive role model for girls and women. I drew colour and typographic inspiration for my designs from the suffragette movement which began in 1903. When women won the right the vote in1928 art deco was a style of the time, so I’ve brought this style in my brand’s typography. 

Fonts, Colours & Material Swatches

Diesel Women Logo

Diesel Women T-shirt Design

Rivet, Button & Patch Pocket Designs

Packaging, pocket label & swing tag design

Swing tag design


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